IT majors rejig business models to focus on client geographies as service lines blur

BENGALURU: IT services firms globally are re-shaping their business models and focussing on geographies past the United States. Analysts note that the changes are being driven by post-Covid realities which have demonstrated the need for a more agile and simplified organisational structure which is also crisis resilient.

India’s fourth-largest IT services provider, Wipro, has followed global peers like Capgemini and Accenture in setting up an operating model with a simpler classification of service lines based on their client geographies rather than industry verticals. This is essential since a large number of services provided by IT firms are now clubbed into fewer segments as the companies move away from the traditional vertical-based services to focus more on a geography-wise go-to-market strategy.