IT firms focus on ‘Generative AI’

BENGALURU: Generative AI has now become a part of every conversation that IT firms are having with their clients. IT firms recently in Q4 earnings call announced that excitement over this technology is substantial.

“Gen AI is steadfastly at the forefront of the technology trends and customers are on the lookout for POCs (proof of concept) on the efficiencies that can be enabled by Gen AI in application development, application maintenance and deployment automation,” said K Krithivasan, CEO and MD, TCS