ISL opening week viewership up 16%, says Star India

MUMBAI: The latest edition of the Indian Super League (ISL) has seen 16% increase in its inaugural week, over last season, said broadcast rights owner, Star India.

ISL 2020-21 is the first major live sporting league hosted in the country since Covid-19 induced lockdown in March this year.

The viewership of the first eight matches was up 18% in the Hindi speaking markets (HSM) and 14% in the South, the broadcaster said.