Is Twitter’s new CEO Linda Yaccarino heading toward a glass cliff?

Less than two months into his USD 44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company’s CEO must like pain a lot. Then he promised he’d step down as soon as he found a replacement foolish enough to want the job.

That person, Musk announced Friday, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal. She’ll start in six weeks. How long she’ll last might depend on her pain tolerance.

When Musk tweeted on Thursday that he’s found a new CEO but didn’t say who, one word stuck out: she.