Is Paytm Mall closing down its e-commerce business?

Alibaba-backed Indian e-commerce firm Paytm Mall seems to be losing steam faster than expected even as the company plans to change its business model.

According to sources, the company has been scaling down its B2C (business to consumer) business, shutting down the fulfilment centres and has almost stopped giving cashbacks.

This has also resulted in a massive drop in traffic to the Paytm Mall’s website. According to SimilarWeb, a New York-based website that provides web analytics for businesses, the traffic to Paytm Mall has come down to 5 million per month in January 2019, a whopping 88 per cent decline from 45 million visitors a month in October last year.