Is Facebook launching new TikTok competitor?

SAN FRANCISCO: With Facebook roping in former Google employee Jason Toff for a key portfolio, speculation is rife about the social networking giant preparing the launch of a serious competitor to the short video-sharing app TikTok.

Toff, who earlier served as the General Manager for Twitter’s short-video sharing service Vine, has joined as Facebook’s Product Management Director to lead the company’s recently formed New Product Experimentation (NPE) team.

“I suppose it’s a good time to share what I’m up to next! In two weeks, I’ll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team,” Toff announced on Twitter on Monday.