Is Elon Musk’s DeSantis show a winning ticket for Twitter?

By hosting Republican Ron DeSantis’s presidential campaign launch, Elon Musk sets up Twitter as a challenger to Fox News, but doubt remains that the right-wing pivot is a winning ticket for the platform.

DeSantis is considered a credible challenger to seizing the Republican nomination from frontrunner Donald Trump in the 2024 election, and his tie-up with Musk’s Twitter has generated buzz.

DeSantis’s choice of outlet for his Wednesday announcement follows news that ousted Fox News star Tucker Carlson will move his show to Twitter, and Daily Wire, a conservative news outlet, has also said Twitter will host its video and podcasts.