‘Irresponsible behaviour’: Zomato’s post on banana chips tagging Gurugram police receives backlash

Food aggregator Zomato’s otherwise successful social media engagement strategy backfired as it went ahead tagging Gurugram police in one of its fun posts on X.

After being called out by many users it went on to apologise and delete the post though Gurugram police are yet to share any response to same.

In an effort to increase engagement with one of its posts, Zomato posted an image depicting a packet of banana chips placed on an office desk, accompanied by a computer screen displaying a dramatic “HELPPP!!!” in large font.