IRCTC to monetise customer data
The Indian Railway Catering and Tourism Corporation (IRCTC) is planning to monetise customer data as it floated a tender for the appointment of a consultant.
The Indian Railways ticketing arm also said that its decision on data monetisation is in nascent stages and it will follow all privacy laws.
“As a commercial entity, the company explores business opportunities for new areas. As with other business tenders, this tender has also been floated merely to appoint a consultant. The consultant will guide IRCTC and Indian Railways on monetization activities and advise on the monetisation value of Digital Assets by observing various Acts or laws including lT Act 2000 and its amendments,