iQOO set to enter India with 5G smartphone, aims to sell 1 million devices

iQOO – a new smartphone brand from China – is set to enter the Indian market with the launch of its 5G phone next month, and will compete in the burgeoning premium category.

iQOO is a sub-brand of Vivo in China but will operate in India as a separate entity. With this, the BBK Group now has five brands — OnePlus, Vivo, OPPO, Realme and iQOO — in India.

“We have very bold plans for India. Our first device, which will be launched next month, will feature Qualcomm Snapdragon 865 chipset, is 5G-enabled and has a new battery technology. The device will be best-in-class premium segment and will be competitively priced,” iQOO India Director-Marketing Gagan Arora told PTI.