IPL viewership increases by 12% to 462 mn across TV, digital this year

With nail-biting last-ball thrillers and last-over finishes, the 12th season of the Vivo Indian Premier League (IPL) managed to keep the viewers glued to their TV sets. This was coupled with Star India’s robust distribution and telecast strategy, making this tournament the most viewed IPL ever

The tournament was telecast in 8 languages which resulted in overall reach increasing by 12 per cent in 2018. Reach for the tournament was 462 million across TV and digital

TV viewership also saw an increase with IPL 2019 registering 27.3 million viewers in terms of average impressions
Total consumption in terms of total time spent watching the tournament increased from 300 billion minutes in 2018 to 338 billion minutes this year