IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier League

Tata Play and Star Sports, the official broadcaster of Indian Premier League, on Thursday in an industry-first move announced a partnership to launch targeted advertising on linear TV, specifically during live sports broadcasts, starting from this IPL season.

The partnership aims to provide advertisers access to premium audiences in the top eight metro cities of India. The advertisers can specifically target their ads during live IPL matches on Star Sports channels, the companies said in a release.