IPL opening day viewership on strong wicket, hits record

MUMBAI: The Indian Premier League (IPL) has smashed TV and streaming records, with both Star Sports and JioCinema recording strong viewership growth on the opening day. Chennai Super Kings trounced Royal Challengers Bangalore by six wickets on the opening day (March 22), which was preceded by a star-studded opening ceremony.

According to an official statement issued by Disney Star, the opening day of the IPL attracted 168 million unique TV viewers, registering a watch-time of 12.76 billion minutes, which is the highest ever for the opening day in the tournament’s history.