IPL media rights sold for Rs 48,390 cr for five years, announces Jay Shah
The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.
While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 23,758 crore by the Reliance-backed Viacom18.
The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games.