IPL 2024 smashes viewership records: 45 crore viewers tune in on Star Sports for 26 matches so far

India’s cricket fever has been propelling IPL 2024 viewership to record high. In an official release, broadcaster Disney Star stated that it has witnessed continued rise in TV viewership for the marquee tournament.

According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 matches of TATA IPL 2024. This surge in viewership translates to a staggering total watch-time of 18,800 crore minutes.