IPL 2023 opening match witnessed a 40% fall in number of TV advertisers

The opening match of the Indian Premier League 2023 saw a 40 per cent fall in the number of advertisers on TV compared with the last season, data from Broadcast Audience Research Council (BARC) India showed.

The inaugural match between Gujarat Titans and Chennai Super Kings had 31 advertisers. Last year, the opening match between Chennai Super Kings and Kolkata Knight Riders had 52 advertisers on TV. The match was broadcast on over 20 Disney Star channels.

Last year, the total number of TV advertisers in the IPL was 100.