iPhone XR helps Apple revive flagging market share

Price cuts coupled with an aggressive promotion drive featuring cashbacks and EMIs on the iPhone XR helped Apple make a strong comeback in the Indian smartphone market in the past six months as well as aided it in fortifying its position in the premium handset segment (Rs 30,000 and above) where it faces stiff competition from Samsung and OnePlus.

According to Counterpoint Research, Apple, which accounted for 22% market share in the premium segment during July-September quarter of 2019 calendar year (CL), has been aggressively focusing on marketing strategies and partnerships to grow its share in the premium segment.