iPhone 15 production reportedly cut ahead of September launch due to weak demand, increasing prices

Apple expects to sell fewer iPhone 15 models than was previously planned, according to a new report. The change in plans comes only days ahead of tentative launch which is pegged for September 12, 2023. The reasons behind the more conservative forecast are not surprising and have been doing the rounds for a while.

As per analyst Jeff Pu (via 9to5Mac), Apple is expected to make 77 million iPhone 15 units by the end of the year, down from 83 million as predicted in the past. Supply issues and potentially weak demand due to purported increase in prices, particularly for the pro models, are said to be the core reasons behind Cupertino cutting production ahead of launch.