iPhone 14 Pro, iPhone 14 Pro Max hands-on: A bitter pill for Android brands to swallow?

Apple was not the first to put a notch in a phone but it sure did popularise the concept. It triggered a flurry of copy-cats from every nook and cranny. Eventually, some figured out a way to make it smaller, or even made it disappear, altogether.

But even at the height of glory –if there ever was one— these shenanigans were purely aesthetic. They were solutions concocted by brands for a made-up problem that did not exist in the first place. While Apple’s notch was there for a pre-defined purpose— Face ID.