iPhone 14 – 4 ways Apple can convince users to switch to new series

When it comes to smartphones, not everyone can easily afford an iPhone which can cost over Rs 70,000 and more. And yet, the iPhone continues to be the best-selling smartphone of all time. But, what is the physiology of a premium smartphone and what thought goes through a consumer’s mind when purchasing one? There is a good reason why Apple manages to sell millions of iPhones. It is simply because Apple has the power to convince you its iPhone is a worthwhile investment.

With the iPhone 14 series coming later this fall, Apple will use the same narrative in its strategy to make its next iPhone hugely enticing.