iPhone 12 vs. iPhone 11 vs. iPhone XR vs. iPhone SE: Comparing Apple’s lineup

At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 models. Or at least pretty close to it.

Instead of the trio of new iPhones it launched the past few years, Apple trotted out four. Add to that a couple of layover models and the recently launched SE, and the grand total of iPhones currently sold directly by Apple is seven! (There are others you can still buy elsewhere, but I’m not going there.)

Why so many? Apple will tell you its “good, better, best” move across all of its product lines (Watch and iPad, too) gives consumers more choice. With variations in size, features and price, you can decide which works best for you and your budget.