iOS 14.5: Impact of new tracking changes will hinge on app developers, Apple user privacy chief says

The impact of Apple’s new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple’s user privacy chief told Reuters.

Apple on Monday started enforcing a rule introduced last year requiring developers to use a pop-up notification seeking permission to gather data that can be used to track users across third-party sites and apps.