Interview: PALLAVI PURI, chief commercial and content officer, Tata Sky: We have a content-first approach towards promoting Tata Sky Binge app

Tata Sky Binge app is now available on your smartphone. This initiative by one of India’s leading Pay TV platforms is intended to make quality entertainment available to all viewers on their screens of choice. “It is in sync with our endeavour towards making our products available to a larger audience base. Our subscribers can now access their choice of OTT content, on large and small screens, at home or on-the-go, all with a unified interface, single subscription and sign-on,” Pallavi Puri, chief commercial &
content officer, Tata Sky, tells Sudhir Chowdhary in a recent interview. Excerpts:

You have introduced Binge app at two interesting price points. What is the strategy behind this?