Internet literacy, video calling to rise over the long-term: Report
A paradigm shift in customer-behavioural change is in the process for the telecom sector, with the top long-term trends, including the rise in internet literacy and increase in video calling among others.
A rise in use of telco-owned Apps, an increase in data adoption and usage, growth in fixed broadband penetration and expansion of digital recharges are the other long-term trends, according to a report by ICICI Securities.
The rise in internet literacy is led by the need to remain connected with friends and family, which have increased usage of WhatsApp, Facebook and other similar applications. Also, online game adoption has led to a rise in smartphone subscribers.