International Cricket Council inks deal with Willow TV to broadcast in US and Canada

In a new four-year agreement, the International Cricket Council has teamed up with Times Internet in the US and Canada, making Willow TV, owned by Times Internet, the official home of ICC cricket in both nations until 2027.

An ICC statement said the new deal continues the successful partnership between the ICC and Willow TV, which has been in place since 2016.

The ICC added that Willow TV has been delivering extensive coverage across platforms, bringing cricket to a growing number of fans across the US and Canada, home to an estimated 30 million cricket fans.