Intel rebrands its processor chips for the first time in 15 years

Intel, on Thursday, June 15 announced a major rebranding effort for its consumer processors after almost 15 years. Instead of the familiar ‘Core i’ branding, Intel will adopt a new numbered naming system. Additionally, the company will introduce a new range of high-end PC chips called ‘Core Ultra.’ This move is seen as Intel’s attempt to refresh its image and compete with chipmakers like advanced micro devices (AMD) and Nvidia, who are capitalising on the growing demand for AI-driven applications.

The news, reported by Mint, stated that the new branding will be introduced with Intel’s upcoming generation of processors, code-named ‘Meteor Lake.’