Instagram’s VP of product says users should ‘give up’ on chronological feed

Instagram, much like Facebook, did away with the chronological feed to an algorithm driven feed in 2016. Since the change, Instagram users have demanded the company to restore the older feed or at least give an option to do so. Turns out, Instagram has no plans to make the change and has asked users to “give up” on the chronological feed.

Instagram will not bring it back even as an option or toggle for users. “Yes, you should give up on the chronological feed,” Vishal Shah, Instagram’s VP of product said at an event in Mumbai. “It is just good for the ecosystem and it keeps the platform simple,” he explained.

Instagram had discontinued chronological feed saying that users should see posts that are relevant and matter to them. The app now shows posts from account you interact with the most. This could be in the form of comments and likes.