Instagram’s Reels will now appear on Facebook feeds

New Delhi: Creators on Instagram will soon be able to expand the reach of their short videos on parent platform Facebook, the social media giant announced on Tuesday. Facebook said it is testing the ability to let creators share public Reels —Instagram’s short video platform– on Facebook.

The feature will only be available to those who have public accounts, and it’s under test right now, so don’t be surprised if you don’t see the option just yet.

Those who have the feature will see a prompt to have the Reel recommended to Facebook and will have to opt-in to the feature. “If the creator opts-in to the experience, their reel can be shown as recommended content to anyone on Facebook based on what may be relevant to them.

Read more

You may also like

More in Live Mint

Comments are closed.