Instagram, YouTube discourage users from sharing videos to TikTok

Threatened by the meteoric rise of Chinese short-form video platform TikTok, Meta-owned Instagram and Google-owned YouTube have introduced new features to discourage their short-video app users from cross-platform sharing.

According to reports, when trying to download an edited clip to an iPhone in Instagram Reels, the audio from the clip just disappeared.

“It means if you want to export the footage from Reels to use in another app (like TikTok), you have to actually post the Reel first in order to save the sound,” reports The Verge.

It was possible recently to download the clip with audio and use it on TikTok.