Instagram will now display ads in Reels: All you need to know

Instagram will now start showing ads in Reels. After a successful test in select countries, the social media giant is now launching Reels ads. Instagram will display full-screen ads and those will be vertical, similar to ads in Stories. One will notice ads in between individual Reels.

“Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators,” Instagram said.