Instagram unveils initiative to mentor creators across 15 cities in India

Facebook-owned Instagram is gearing up to mentor talents across 15 cities in India as the platform focuses on enhancing shopping experience for its users in the country with Augmented Reality (AR), a top company executive said here on Friday.

Creators will be mentored under the “Born on Instagram” initiative, Vishal Shah, Instagram’s VP of Products, told reporters here.

“Right now, people can discover products on Instagram but they cannot buy them directly in the app. In the US, we are testing payment integration so that users can directly shop in the app,” said Shah.

“We want to bring this feature to more markets,” he added, without giving any timeline for the launch of the feature in India.