Instagram to share performance data with creators for Reels, live videos

Photo and video sharing platform Instagram on Monday announced that it is rolling out several updates to the ‘Insights’ product that will help content creators and businesses better understand and evaluate their performance on the platform.

The social media platform said that it is launching insights for two video formats Reels and Live. Instagram will now show new metrics including plays, accounts reached, likes, comments, saves, and shares for its short video format Reels to creators and businesses. This will help them evaluate what kind of Reels are being appreciated by users.