Instagram to introduce ads on Reels: Report

Instagram has also started showing ads in the format of the reels. The picture-sharing platform will be showing advertisements within ‘Reels’ feature. The organisation has started testing advertisements in the feature in select nations like India, Brazil, Germany, and Australia, showing them in the middle of regular content posted by users.

A report by Mashable claims that advertisements in Instagram Reels can be as long as 30 seconds in length and will have a similar vertical and full-screen design as regular uploads on ‘Reels’. Earlier, the platform had implemented ads in their Story feature. However, unlike the Instagram Story advertisements, the ads in Instagram Reels can be commented on, liked, saved and also shared.