Instagram tests Flipside: Everything about custom profile feature in works

Instagram head Adam Mosseri has confirmed on Threads that the social media platform is testing a new feature called ‘Flipside’ for Instagram. Responding to a user’s request to bring the feature to Threads, Mosseri posted on his Threads handle that the feature would first roll out to select Instagram users for testing. However, he is unsure if the feature will be available publicly.

Mosseri said, “we’re not even sure we’ll launch it on Instagram. On one hand it feels good to create a clear space that feels more private. On the other, it’s yet another way to reach a smaller audience on top of secondary accounts and Close Friends. We’ll see how people respond in the test, and iterate forward.”