Instagram starts testing new feature ‘Collab’ in India and UK

NEW DELHI: With collaborations being a major part of how people create content on Instagram, the Facebook-owned platform is now making it easier to co-author feed posts and short videos (Reels) with a new pilot.

Instagram has started testing a new feature called ‘Collab’ in India and the United Kingdom that lets users invite another account as a collaborator on the post or the Reel.

If they accept, both accounts will appear in the header of the post or Reel, and it will be shared with the followers of both accounts. They will also be able to view the shared feedback on the content.