Instagram rolls out new features for branded content

Instagram has announced a bunch of new updates for branded content on its platform. Instagram is launching the branded content tag to Reels, and soon to Live. Instagram is also giving advertisers more flexibility over branded content, and making branded content ads in Stories tappable. Product tags are also coming to branded content.

Starting with Reels, businesses and creators will now be able to use the branded content tag in Reels. Instagram plans to start testing this in Live soon. The branded content tag will appear just below the creator’s username. There’s now a new workflow for advertisers giving them the ability to create branded content ads without creators having to post organically on Instagram first. The decision lies on creators as they can choose to approve and pause any ads on their handle.