Instagram rolls out ‘Branded Content Tag’ feature

Instagram has announced new updates for branded content on its platform, including the ‘Branded Content Tag’ feature in Reels. Instagram has launched the branded content tag to Reels, and it will soon be launched to Live as well. Instagram is also launching a new workflow where advertisers will be able to create Branded Content ads without the need for them to post organically on Instagram first. As a result, brands will have more flexibility with fewer constraints when they want to run Branded Content ads. Branded Content ads in Instagram Stories can now include tappable elements, such as @mentions, location and hashtags.