Instagram or YouTube? Indian brands torn between the two for maximum ad impact

Real estate on social media has a limited inventory, meaning advertisers who depend on the attention economy for brand recall and purchase conversion are increasingly having to choose between two options: YouTube and Instagram.

Both platforms have a huge user base in India and continue to dominate ad spends, as companies seek more bang for their buck. But which platform packs more punch? Itdepends on the size of their business and the audience they want to tap, say experts.