Instagram may ditch swipe up gesture to access links on Aug 30: Report

Facebook-owned Instagram is ditching the “swipe-up” link in Instagram Stories starting on August 30.

The popular feature has historically allowed businesses and high-profile creators a way to direct their Story’s viewers to a website where they could learn more about a product, read an article, sign up for a service or do anything else the creator wanted to promote, reports TechCrunch.

In place of the “swipe-up” call to action, Instagram users who previously had access to the feature will instead be able to use the new Link Sticker, the company said.

This sticker had been in testing starting in June with a small handful of users, the company said. But on August 30, it will begin to roll out more broadly.