Instagram launches separate Reels tab for India users

Facebook-owned Instagram on Friday said it has launched a separate tab for ‘Reels’ in India, making it the first country to get the feature, that will enable users to easily discover short-video content.

In July, Instagram had unveiled its new format ‘Reels’ in India that allows users to create and share short videos.

“Earlier this month, we started testing a new tab on Instagram to make it easier to discover entertaining Reels. Today, we’re expanding this test in India to most of the country. India is the first market we’re launching in due to the interest and creativity we’ve seen,” Facebook India Director and Head of Partnerships Manish Chopra said in a statement on Friday.