Instagram launches a separate Reels tab for users in India, says it’s planning to integrate tools in future

New Delhi : Two months after launching the short video format Reels in India through a ‘broad test’ after the TikTok ban, Facebook’s photo sharing app Instagram has launched a separate tab for Reels only for Indian users, the company said on Thursday.

Manish Chopra, director and head of partnerships at Facebook India told ET India is the first market where the company is launching the Reels tab due to the ‘interest’ and ‘creativity’ it has seen here and is planning to integrate more tools in future. Chopra said the product is available to most of India now.