Instagram introduces keyword search without hashtags on its platform

Instagram users in select countries will now be able to search the platform using keywords and no hashtags are required.

The Facebook-owned company said the keyword search feature will initially be available in English in six countries, including the UK, the US, Ireland and Canada.

“The search is limited to general interest topics and keywords that are within Instagram’s community guidelines,” the company was quoted as saying in media reports on Tuesday.

Instagram also announced to expand Guides to everyone — to make it easier to find, curate and share the products, places and posts people love from their favourite accounts.