Instagram Giant Naughty World looks to enter long-format content creation on YouTube

Since the last decade the internet penetration around the world has ridiculously increased around 10 folds and this has led to people consuming more content than ever. To make it worse, the pandemic further spoilt the matters, as the lockdown saw everyone making their digital devices their companions. From children to senior citizens, all were engaged by the digital platforms around them. The period also saw the emergence of short video formats like Instagram Reels and YouTube Shorts after the much talked about Tik Tok ban in the nation.

These platforms became immensely popular and it was not very long when companies realised its potential and social media marketing took off as the new alternative to conventional marketing methods.