Instagram explains how to influence it and why some posts get more views; you can do this now

Instagram’s algorithm has always been a bit of a mystery for users, and the company is now making an attempt to explain how its algorithm works – including how it decides on what content is served to users on different parts of the app, why some posts get more views than others and much more.

Instagram’s company head Adam Mosseri explained in a blog post that the biggest “misconception” is that the company uses only one algorithm to control what people see or don’t see on the app. Instead, the company uses a “variety of algorithms, classifiers, and processes, each with its own purpose”, he explains.