Instagram emerges as latest online shopping platform

Instagram has emerged as one of the potent user-based social media platform from where Indians are shopping. A survey by Mumbai-based digital media firm WATConsult said that in India, 84 per cent of Instagram users are likely to shop from it. For smaller towns and cities, the trend is even bigger with 75 per cent of the app users having shopped from it.

Instagram has currently 117.1 million monthly active users in India, and average time spent per user is 45 minutes, as per the survey. Over 75 per cent of the Instagram shoppers in India have had a satisfactory experience and a majority would like to shop in future too, it said.