Instagram co-founders are back with Artifact, a text-based version of TikTok

Instagram co-founders Kevin Systrom and Mike Krieger have made a comeback with a new venture that delivers personalised news using artificial intelligence, according to a new report by The Verge. Called Artifact, the app uses machine learning to understand your interests and even lets you discuss articles with friends.

If you are questioning how the app stands out among the sea of personalised news apps like Feedly and Google News, then the easiest way to clear that up is by drawing a parallel between it and TikTok. Artifact aims to work similarly to the popular shortform video app (that’s banned in India), except it will serve up text instead of videos.