Instagram chief reveals algorithm secrets behind feeds, Reels, Stories ranking

Instagram wants you to better understand how its algorithm works. In this effort, Adam Mosseri- Instagram Chief, has published a new blog post to shed light on its elusive ranking algorithm and also share new features which the platform has built in response to creator’s feedback. The social media company aims to offer clarity on how creator’s content may be surfaced and how the reach of the content can be improved.

Mosseri in 2021 also gave a similar explanation to offer more transparency on its algorithm secrets behind ranking. In this new blog post, Mosseri starts with a clear point that Instagram doesn’t have a single algorithm. Each part of the app including Reels, Stories, Feed, Explore and more has its own algorithm.