Instagram Broadcast Channels is now available globally

Instagram said on Thursday it is expanding Instagram broadcast channels globally, which will give ‘millions’ of creators a new way to directly engage with their followers at scale.

In February, Instagram started testing broadcast channels to help creators deepen their connections with their followers. Instagram said public figures, and teams such as MC Stan, Faisal Shaikh, Mumbai Indians, ICC and Smriti Mandhana have already started their broadcast channels in India.

Broadcast channels are a public one-to-many messaging tool that creators can invite all of their followers into and share text, video and photo updates.