Instagram bringing back Twitter Card preview shows the power of collaboration

If petty differences can be put aside, user experience will win. Something very interesting has happened, which most people probably won’t even notice. When users share an Instagram link on Twitter, a preview of the post will be shown in the tweet, which is a major shift from only displaying the URL of the Instagram link.

Instagram’s official Twitter handle has tweeted: “They said it would never happen…” Yes, it wouldn’t have happened had pizza and wine were not shared. Hang on, what’s happening here?

There’s an interesting story behind this simple announcement. There was a time — before Facebook (now Meta Platforms) entered the picture — when Instagram founder Kevin Systrom and his counterpart at Twitter, Jack Dorsey, were good friends and Twitter did allow this preview feature.