Instagram adds video clips in challenge to TikTok

San Francisco: Instagram on Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump.

“Reels” lets users record videos of up to 15 seconds and provides tools for editing, audio and effects, according to the Facebook-owned company.

“Reels invites you to create fun videos to share with your friends or anyone on Instagram,” the social media platform, based in California, said in a blog post.